Meta analyzer
See which scholarship audiences turn ad spend into qualified leads and counselling bookings. Compare 8 ad sets over the last 30 days.
Spend (30d)
₹7,20,000
across 8 ad sets
Leads
496
260 qualified
Cost / qualified
₹2,769
blended
Counselling bookings
92
₹7,826 per booking
Reallocatable
₹1,80,000
sitting in cut ad sets
Meta · UG Computer Science
SMS · Dubai scholarships · Class 12 students and parents in Mumbai and Delhi NCR
Spend
₹48,000
Impressions
71,000
Clicks
1,980
Leads
34
Qualified
22 (65%)
Bookings
8
Cost / qualified
₹2,182
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
Google · MSc Data Science
SMS · UK postgraduate · Graduates in Bengaluru and Hyderabad
Spend
₹60,000
Impressions
86,000
Clicks
2,290
Leads
42
Qualified
25 (60%)
Bookings
9
Cost / qualified
₹2,400
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
Meta · business programmes
SMS · Ireland intake · Graduates in Chennai and Kochi
Spend
₹72,000
Impressions
1,01,000
Clicks
2,600
Leads
50
Qualified
28 (56%)
Bookings
10
Cost / qualified
₹2,571
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
Google · study abroad search
SMS · University Finder · Students comparing Dubai, UK, USA and Ireland
Spend
₹84,000
Impressions
1,16,000
Clicks
2,910
Leads
58
Qualified
31 (53%)
Bookings
11
Cost / qualified
₹2,710
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
Referral lookalike
SMS · Refer & Earn · Consented student referral audiences
Spend
₹96,000
Impressions
1,31,000
Clicks
3,220
Leads
66
Qualified
34 (52%)
Bookings
12
Cost / qualified
₹2,824
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
Meta · GCC parents
SMS · Dubai families · Indian families in Dubai, Sharjah and Abu Dhabi
Spend
₹1,08,000
Impressions
1,46,000
Clicks
3,530
Leads
74
Qualified
37 (50%)
Bookings
13
Cost / qualified
₹2,919
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
YouTube · scholarship explainer
SMS · Application checklist · Students in Ahmedabad, Jaipur and Lucknow
Spend
₹1,20,000
Impressions
1,61,000
Clicks
3,840
Leads
82
Qualified
40 (49%)
Bookings
14
Cost / qualified
₹3,000
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.
Retargeting · Course Finder
SMS · Free counselling · Consented University Finder and Course Finder visitors
Spend
₹1,32,000
Impressions
1,76,000
Clicks
4,150
Leads
90
Qualified
43 (48%)
Bookings
15
Cost / qualified
₹3,070
Compare qualified enquiry cost and counselling attendance before approving a budget change. Do not optimise on raw form fills alone.